How to Find your Ideal Coach

There are as many ways to find your ideal coach as there are coaches. Don’t be afraid to take your time. It’s a process.

Ultimately, it’s important that you find a coach that fits you NOW. It can take a bit of research, but it is well worth your time.

You could…

  • Ask your friends and family for referrals
  • Search the internet
  • Search directories
  • Get on several different coach’s email lists
  • Attend various live events and networking opportunities to meet other coaches
  • Etc.

While you are looking for a coach, you’ll want to keep a few things in mind.

  1. Your budget. I’m not going to tell you to remortgage your house, sell the family farm or live in your car while you grow your business. While I do believe we should all stretch a little bit and invest in ourselves and our businesses, I would NEVER want someone to truly experience financial hardships while investing in coaching. I have been to events where this has been the case. If a coach or ‘expert’ ever suggests you do something crazy like sell your house, take out a massive loan or put your family into poverty simply to receive ‘high-end’ coaching, RUN! Yes, run. Do not pass go. Just run. There is no reason on this earth why you should ever have to do that. There are coaches that fit all budgets. Look at your finances, talk with your spouse and set a realistic budget.
  1. Your time. Are you still working full-time at your J.O.B.? Do you have children at home that need your attention? What are your other time commitments? How much time do you REALLY have to commit to working on your business/self? This is important to know because the more time you have committed to working on your problem/challenges, the faster you will grow/improve. If you only have a few extra hours a week right now, you’ll want a coach that can accommodate that.
  1. Your work style. This one is tricky. Do you tend to procrastinate? Are you a big-time action taker? Do you need a lot of guidance or can you take an idea and run with it? Do you want help with strategy? Mindset? Ultimately, how much coaching do you need? Will 2 calls a month be enough to keep you on track? Do you need email support? Would you benefit from having group calls along with private coaching? Take a good look at your work habits and think about what YOU truly want in a coaching relationship. Make a big list. You may not get every item in your list, but you should get the most important ones.

Just about every coach offers a get to know you type call to see if you are both a fit for each other. Some coaches call these discovery sessions, others call them free or complimentary sessions. Whatever it’s called, always have a conversation with a potential coach before you decide to invest.

Ask questions. Lots of questions.

About the Author

Heather WIlsonHeather E. Wilson is the founder and CEO of The Canadian Coach, a directory and membership platform designed to unite, support and promote Canadian coaches. She's a successful business coach, speaker, author (Your Life According to You!), warrior, change-maker, risk-taker, and adventurer all rolled into one dynamic package.