Micro-Famous: How to Become Well-Known in Your Niche


What is being micro-famous?

It’s not necessary for the whole world to know who you are to be highly successful.

You only need the right people to know who you are.

For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name.

If you’re a realtor in Toronto, it won’t matter much if you’re a household name in Portugal. However, being micro-famous to the right population can make all the difference in the world.

Luckily, being famous on a small scale is easier than you think!

Follow these tips to ensure that the right people know who you are:


  1. Specialize. It’s easier to become well-known if you’re extremely good at something. It’s easier to be extremely good at something specific. For example, keeping with our Toronto real estate example, you don’t want to be a general realtor in Toronto. You want to be the realtor that specializes in high-end downtown Toronto properties.
  2. Identify your target audience. Who are you trying to serve? What does your ideal customer look like? Develop a picture of the people or businesses that you want to know you. Be as detailed as necessary, but not more detailed than necessary. It’s important to know who you’re trying to reach. Avoid wasting your time with those who aren’t in your niche.
    • Are they a certain age? Male, female, or both?
    • What income level do they have?
    • What profession are they in?
    • What hobbies do they have?
  3. Rise above the noise. What does your audience need? What is the common problem they all have? Center your message around this need and your ability to solve it. Noise is simply non-meaningful messaging. Be meaningful to your audience.
  4. Become an authority. When people want to solve a problem, they want an expert. But how does the average person spot an expert? They aren’t experts themselves, or they wouldn’t need you. Consider these ideas to be looked at as the expert.
    • Put content in front of ready-made audiences. There are others who already have the attention of those you want to reach. Write a guest post for a blog. Be a guest on a podcast.
    • Teach an online class. Create a class and put in on one of the several websites that specialize in that sort of thing, such as Thinkific. Everyone will assume you’re an expert if you’re teaching a course that you created.
    • Put content on social media and on your own website regularly. It’s important to be consistent with your postings, so stick to a schedule.
    • Use linkedin.com. Keep your profile up to date and use all the features that are supplied on that platform to post content.
    • Write a book. It’s not as daunting as it seems. It only takes a few pages a day to write a book in six weeks. Make it a digital downloadable pdf or Kindle book. It’s hard to find a respected expert that hasn’t written a book.
  5. Make friends with the well-known experts in your fields. You can become famous by association. Interview these experts. Be on their podcast. Ask them to write the introduction to your book.

Being micro-famous has its advantages. This is especially true within your niche.

The world within your niche is quite small, so it’s not nearly as challenging to be famous within your niche as it is to be famous in general.

Being micro-famous can go a long way toward building your coaching business. You don’t have to be a household name. A little fame will do.

P.S. Struggling to have the world see you? Are you looking for support in growing your Canadian coaching business? We can help. Join Us today.

About the Author

Heather WIlsonHeather E. Wilson is the founder and CEO of The Canadian Coach, a directory and membership platform designed to unite, support and promote Canadian coaches. She's a successful business coach, speaker, author (Your Life According to You!), warrior, change-maker, risk-taker, and adventurer all rolled into one dynamic package.