Getting to ‘The Ask’

You’ve created your offer and attracted your ideal client, it’s time to enroll them. This is where many coaches get all tied up into knots.

“OMG I can’t sell myself!”

“I hate selling!”

“I suck at selling!”

Ya, Ya. I get it. But guess what? You won’t be selling. No, you’ll be serving. Big difference.

As coaches, we serve our clients. You are also serving them when you enroll them. When a person steps up and invests in themself, gets out of their comfort zone, takes responsibility for their life and ASKS for help – it serves them. You serve them by leading them through the process.

Every conversation you have with a potential client is all about serving the other person, whether they hire you or not.

When you understand you earn more when you come from a place of service, you can feel good about everything you do. You won’t dread the sales calls. You’ll know you are helping people and enriching their lives whether they decide to move forward with coaching or not.

The key is to separate the need for money from your sales or enrollment calls and start looking at them as service calls.

First of all, acknowledge your fears and worries. When you push them down, they just get louder and make you feel worse. It’s ok to have fears around selling. Unless you are already a sales person, chances are this is the first time you’ve had to sell ‘yourself’. Be gentle with yourself.

The more self-aware you are, the easier it will be.

It’s time to ASK for the appointment.

If you never ask, you’ll never have any enrollment calls and you’ll never have any clients. This is where MANY coaches get stuck. Asking for the appointment seems to bring up all sorts of stuff (aka fears and doubts).

The way you do your ‘Ask’ depends on where you are when you do the asking, whether it be at a networking situation, on social media, from the stage or during a webinar, via an email or on your website (if you have one).

There are many ways to ask for the appointment. The key is to ASK. Keep asking and then ask again. You won’t get what you want if you never ask (this goes for life as well as leads). Be authentic, be real – remember it’s a conversation – not life or death.

You can learn more about the many ways of how to ask for appointments in an authentic way when you join The Canadian Coach.

Join now and receive our entire Coaching Business Academy course – free for members only!

About the Author

Heather WIlsonHeather E. Wilson is the founder and CEO of The Canadian Coach, a directory and membership platform designed to unite, support and promote Canadian coaches. She's a successful business coach, speaker, author (Your Life According to You!), warrior, change-maker, risk-taker, and adventurer all rolled into one dynamic package.