I recently had a chat with Lynda Goldman of Wellness Ink. She is a Canadian coach and author of 44 books and has wealth of knowledge to help you write your OWN book. We had a great chat about her latest book: Write to Heal: 7 Steps to Write and Publish a Wellness Book that […]
Why You Can’t Measure Your Marketing Results with Sales Metrics Many business owners seem confused as to the difference between marketing and sales. Both activities are important but serve different roles. Here’s a brief explanation of the difference between the two… The Marketing Function The purpose of marketing is to build visibility and relationships with […]