Category: Marketing

Micro-Famous: How to Become Well-Known in Your Niche

Micro-Famous

What is being micro-famous? It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are. For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a […]

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The Key Differences Between Marketing and Sales Activities

Sales Vs Marketing

Why You Can’t Measure Your Marketing Results with Sales Metrics Many business owners seem confused as to the difference between marketing and sales. Both activities are important but serve different roles. Here’s a brief explanation of the difference between the two… The Marketing Function The purpose of marketing is to build visibility and relationships with […]

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